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Refreshing new approach from Fisherman’s Friend

Since 25 February, viewers have been enjoying the new Fisherman’s Friend advert currently showing on Swiss television. The latest dramatisation of the claim ‘if they’re too strong, you’re too weak’ aims to appeal to existing consumers and to win over new target groups that the previous focus on the world of the ‘tough fisherman’ failed to reach. Fisherman’s Friend – refreshing day after day!