Our Brands

VM Trading

Naturacereal is a brand of VM Trading GmbH - a trading company based in W├Ârnitz, Franconia. Through very close personal relationships with farmers as well as with processing companies in Paraguay, we have an overview of the entire production process of our products, from seeds to packaging.

Naturacereal Cracker: the perfect snack for in between.

VM Trading GmbH is an importer of various raw materials and a shareholder of Euromerc SA in Paraguay, which has its own land, storage capacities and a local mill in Paraguay. Our group of companies obtains as much of their goods as possible directly from the local producer. In Paraguay, we maintain an appreciative cooperation with the farmers. Thus, among other things, a part of the income generated flows into development aid according to the principle of helping people to help themselves with the aim that small farmers can provide for themselves through their products. A foundation ("Agro Vision") was set up for this purpose, which aims to improve the lives of local people through various projects. We as VM Trading together with Euromerc SA attach great importance to a friendly and trusting cooperation. It is important to us to shape the raw material market through honesty and transparency, to create fair conditions and to maintain good relations with all participants. In addition to close cooperation with local farmers, we also have three of our own farms in Paraguay - 1,300 hectares of certified organic land are cultivated in addition to conventionally managed fields. Through our own production and the close cooperation with the local farmers, the traceability from the field to the finished product is guaranteed and a very good quality of the seeds can be guaranteed. We make sure that no genetically modified seeds are used. The harvest in Paraguay takes place by machine. The purity of the seeds is guaranteed by the fact that Euromerc SA (part of our group of companies) cleans the seeds itself, so that the highest possible degree of purity can be achieved. Laboratory tests confirm the purity of the product.




+41 58 272 55 50


Ateliergasse 1
CH-5600 Lenzburg


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