Our Brands

VM Trading

Naturacereal is a brand of VM Trading GmbH - a trading company based in W├Ârnitz, Franconia. Through very close personal relationships with farmers as well as with processing companies in Paraguay, VM-Trading has an overview of the entire production process of the products, from seeds to packaging.

Naturacereal Cracker: the perfect snack for in between.

The group of companies purchases as much of the goods as possible directly from the local producer. In Paraguay, a respectful cooperation with the farmers is cultivated. Thus, among other things, part of the income generated flows into development aid according to the principle of helping people to help themselves, with the aim that small farmers are able to provide for themselves through their products. A foundation ("Agro Vision") was set up for this purpose, which aims to improve the lives of local people through various projects.  VM Trading, together with Euromerc SA, attaches great importance to a friendly and trusting cooperation. It is close to their hearts to shape the raw material market through honesty and transparency, to create fair conditions and to maintain good relations with all parties involved. Besides the close cooperation with the local farmers, VM Trading also has three own farms in Paraguay - in addition to conventionally managed fields, a 1,300 hectare organic certified area is cultivated. Through the own production and the close cooperation with the local farmers, the traceability from the field to the finished product is guaranteed. The quality of the seeds is carefully monitored to ensure that no genetically modified seeds are used.